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Beyond the Hype: 5 Signs Your Australian Business Has Outgrown Manual Workflows

February 26, 2026
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Many Australian SMEs are burning through 20–30% of their billable capacity on manual data entry and disconnected systems. This guide identifies the five unmistakable signs that your operations require AI automation and provides a low-risk roadmap to securing immediate ROI.

Beyond the Patch: Why Outdated Technology is the Most Expensive Liability in Your Australian Business

February 25, 2026
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Many Australian business owners view technology upgrades as a “someday” expense. Yet legacy systems act as a high-salaried “phantom employee,” quietly draining revenue and demoralising staff. This guide explores the hidden financial risks of technical debt and reveals how modernising your infrastructure restores both your competitive edge and your team’s peace of mind.

The Silent Saboteur: Calculating the True Cost of Legacy Systems for Australian Businesses

February 25, 2026
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Many Australian business owners view system upgrades as a painful expense. Yet the hidden drain of “technical debt” usually costs far more than the cure. This guide breaks down the financial, human, and legal risks of outdated tech—and shows you how to transition toward a high-performance future.

New “.au” domain name

April 5, 2022
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A new shorter and easy to remember extension is now available from the 24th of March 2022. These shorter simpler domain names will end in .au rather than .com.au, .net.au, or .org.au.   All Australian businesses will have until the 20th of September 2022 to reserve their .au equivalent domain name, After this date it … Read more

The Importance of Having High Quality Content on Your Website

June 24, 2021
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Special Guest Blogger – Written by Murray Barnett visit: thecreativewriter.com.au/the-why-guy/ There are two key attributes that go into creating a unicorn business website – a website that gets an insane amount of traffic AND then keeps prospects engaged longer so that you minimise bounce rates. While there are many factors that can contribute to achieving … Read more

Why is fast WordPress hosting important to Google and You ?

May 15, 2019
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“The slower your sites load, the more visitors and revenue you’ll lose out on. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.” – Anna Crowe, SearchEngineJournal.com Great hosting is very important every modern website as of November 2018 Google change the way its … Read more